UX / UI DESIGN

UX: The difference between something beautiful, and something useful.

User experience helps to detect clear strategies to to improve business with user-centered design methodologies .

A good project analysis helps to reduce production times and unnecessary costs, while setting all the actors in motion to achieve a common goal. It also avoids launches without testing and allows an agile evolution of the product.

OUR TALENT

Each client has its own budget, timeframe and needs

A good design methodology helps us to take all this into account, and to solve problems by bringing out the full potential of our projects

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Kick-off

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Research

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Ideation and prototyping

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Visual design (UI)

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Delivery & QX

KICK-OFF

We meet the client´s needs

In this phase we gather the client's needs and requirements. Doing this properly will ensure that the project's efforts will be focused in the right direction. Here we seek to understand the needs, timing and scope in order to propose an efficient work methodology. The main objectives are:

Analysis of business objectives and technical specifications of the project

Creating a roadmap, objectives and guiding principles for the project

Establishing working methodologies

Establish channels of communication

Know what information the client already has available to him in terms of research

Establish a delivery plan

RESEARCH

To solve a problem, you first need to understand it

Good research anticipates future problems, helps find the best solutions and saves costs. We use qualitative and quantitative research tools.

Desk research

Interviews

Surveys

Ethnography

Shadowing

Guerrilla

Benchmark

Case studies

Discussion groups

Co-creation

Testing

Guerrilla

STEPS

Ideation and prototyping

Ideas are produced and aligned with people's needs

 

Architecture information

Organising information as clearly and logically as possible.

Profiles

 

Simplify navigation
 

Analysing needs
 

Hierarchising information
 

Mapping content

Wireframes and prototyping

Defining the characteristics of an interface before moving on to a visual design stage.

Profiles

Tested

Content layout

Hierarchies

Technical feasibility

UX Writing

 

Improving User Experience through copywriting and micro-copying

Profiles

User-friendly language

Useful and understandable

Navigational aids

RESEARCH

We make the idea tangible

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Graphic styles

Once the navigation structure has been approved, a design proposal is presented.
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Design System

A basic component structure or a more complex design system will be developed as the project progresses and will serve as documentation internally and externally.
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Accessibility

Accessibility criteria appropriate to each project will be taken into account.
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Micro-animations

Micro-animations serve to substantially improve usability and make the interface more user-friendly. They should be agreed with the development team.

TALENT

An orderly delivery for everyone

Design

Documented design system. Folders and files organized by mutual agreement.

Development

Development documentation in the form of Invision designs, style guides and micro-animation communication.

"Design is not just what it looks and feels like. Design is how it works".

Steve Jobs

Do you want to know how user experience will impact your project?

Talk to our team for expert UX/UI advice.