UX / UI DESIGN
UX: The difference between something beautiful, and something useful.
User experience helps to detect clear strategies to to improve business with user-centered design methodologies usuarios.
A good project analysis helps to reduce production times and unnecessary costs, while setting all the actors in motion to achieve a common goal. It also avoids launches without testing and allows an agile evolution of the product.
OUR TALENT
Each client has its own budget, timeframe and needs
A good design methodology helps us to take all this into account, and to solve problems by bringing out the full potential of our projects
Kick-off
Research
Ideation and prototyping
Visual design (UI)
Delivery & QX
KICK-OFF
We meet the client´s needs
In this phase we gather the client's needs and requirements. Doing this properly will ensure that the project's efforts will be focused in the right direction. Here we seek to understand the needs, timing and scope in order to propose an efficient work methodology. The main objectives are:
Analysis of business objectives and technical specifications of the project
Creating a roadmap, objectives and guiding principles for the project
Establishing working methodologies
Establish channels of communication
Know what information the client already has available to him in terms of research
Establish a delivery plan
RESEARCH
To solve a problem, you first need to understand it
Good research anticipates future problems, helps find the best solutions and saves costs. We use qualitative and quantitative research tools.
Desk research
Interviews
Surveys
Ethnography
Shadowing
Guerrilla
Benchmark
Case studies
Discussion groups
Co-creation
Testing
STEPS
Ideation and prototyping
Ideas are produced and aligned with people's needs
Architecture information
Organising information as clearly and logically as possible.
Profiles
Simplify navigation
Analysing needs
Hierarchising information
Mapping content
Wireframes and prototyping
Defining the characteristics of an interface before moving on to a visual design stage.
Profiles
Tested
Content layout
Hierarchies
Technical feasibility
UX Writing
Improving User Experience through copywriting and micro-copying
Profiles
User-friendly language
Useful and understandable
Navigational aids
RESEARCH
We make the idea tangible
Graphic styles
Once the navigation structure has been approved, a design proposal is presented.
Design System
A basic component structure or a more complex design system will be developed as the project progresses and will serve as documentation internally and externally.
Accessibility
Accessibility criteria appropriate to each project will be taken into account.
Micro-animations
Micro-animations serve to substantially improve usability and make the interface more user-friendly. They should be agreed with the development team.
TALENT
An orderly delivery for everyone
Design
Documented design system. Folders and files organized by mutual agreement.
Development
Development documentation in the form of Invision designs, style guides and micro-animation communication.
"Design is not just what it looks and feels like. Design is how it works".
Do you want to know how user experience will impact your project?
Talk to our team for expert UX/UI advice.